![]() Score!Īside from the new Color IQ additions, more stores are going to be offering the Sephora Beauty Classes, which I talked about previously in this post, as well as free mini makeovers and 15-minute facials for Beauty Insiders. ![]() Since I’ve had a few eczema flare ups recently, I’ve used the concealer to cover up blemishes when I don’t want to wear a full face of foundation, and it blends in so well that you seriously can’t tell I’m wearing makeup. I grabbed a tester and was surprised to see it really was an exact color match for me (not to mention great coverage and a lightweight feel)! You better believe I grabbed two and checked out with a quickness. I had been specifically looking for my perfect concealer match for covering problem spots that would give me medium coverage, and the Color IQ database recommended the new Sephora Collection Bright Future Gel Serum Concealer in Tatin. ![]() My color ended up being 4Y07, which means I have a medium yellow undertone (no surprise there!). Once you have your color match, you can search by product (foundation, concealer, or lipstick), brand, coverage, finish, formula… the options are endless. The entire process only takes a couple minutes with the help of a Sephora employee, who holds the device to your neck (to avoid makeup getting in the way) and shows you how to work the database of products. Originally, Color IQ only matched you with foundations, but now you can find your best concealer shade for hiding blemishes or highlighting, and your best lip shade to compliment your complexion based on color harmonies and undertones! That number is the key to matching yourself to the best makeup shades for your skin tone throughout the store, across all of their brands. In case you’re unfamiliar, the Color IQ service uses a device (pictured above) that utilizes tri-directional color image capture technology that records pure, distortionless images of your skin that are synthesized and used to assign you a Pantone SkinTone number. ![]() While Color IQ– a free service that has shows you your perfect makeup shades– has been around since 2012 in select stores, it’s better than ever with two new features. But the coolest thing I saw during my visit was the new Sephora + Pantone Color IQ Beauty Studio Kiosk. As a beauty lover, I was totally enamored with the pristine store, unused testers, and fully-stocked shelves. Last week, I took a trip to The Grove, a popular outdoor shopping center here in Los Angeles, as they were celebrating their grand opening of the new Sephora store. Have you gone into your local Sephora for their Sephora + Pantone Color IQ matching service? If not, you’re seriously missing out. ![]()
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